GrocerTools believes that local, independent businesses build stronger communities and our
Mission is to: inform, preserve, and promote the Independent Retail Grocery Trade by....

  • encouraging collaboration rather than competition
  • developing strategies to strengthen wholesale buying power
  • supporting continual training in best practices
  • sponsoring events that showcase new and trending products
  • fostering development of local, sustainable, and organic products
  • providing political advocacy to advance the interests of independent grocers

For Independent Retail Grocers

Supporting New Product Introductions

Unfortunately, even some the best products fail for no other reason than...

...they simply don't get noticed by shoppers!

For the 20,000+ new grocery products introduced each year, the success rate is only about 10%. In other words almost 90% fail.

Our Solution: make in-store product demonstrations a more successful endeavor for the new vendor and the independent retail grocers by maximizing the number of shoppers who know about the demo.

We create a What's New Newsletter exclusively for each store, publishing the dates of the demo and the new product's promtional information.   We email What's New to the store's most loyal customers on a Friday, and to keep it really interesting, we include a few of the store's other new products.

  With relevant recipes, coupons, and trending health and food topics, you can understand why our average 40% open rate, the number of shoppers who actually open our What's New Newsletters, is so high.

Grocers who want something more than EDLP to sustain customer loyalty, click here.

If you are a new product Vendor and want some added support, click here.

Brokers who want to refer a new product vendor who you think could use more support, click here


Contact Us For More Info

  • Product Development
  • New Product Introductions
  • Brokers for local, organic, and sustainable products
FREE Grocery Training Videos

Well trained employees are happier and more productive!
Give them the best tools....

Below are just a few of Free Training Videos
6 Ways to Handle Angry Customers
Clean an Espresso Machine
Fish Counter Training
Great Customer Service
How to Safely Handle Chicken
How to Select a Watermelon
Preventing Back Injuries
Produce Ideas
Stress Management
What to Tell Customers About Organic Beef
....and dozens more!
Check Out Our Entire Free Video Library

CONSULTING Contact Us For More Info

  • In-Store Bakery Operations
    • Training/Workshops
    • Equipment Optimization
    • Product Development
INTERACTIVE Shopping List Feature For Your Store's Website
    Facts About Shopping Lists
  • 52% of dads now saying they are the primary grocery shopper.
  • 63% of those dads create a detailed shopping list.
  • According to an article published in ACNeilsen report, 42% of all respondents said they grocery shop with a list "all the time."
  • Among [grocery] insert readers...63% generated shopping lists based on inserts.
  • Survey of 100 random grocery lists reveals the average list contains slightly over 12 items.
**Reach MORE Shoppers** In Your Local Area
Post your printed Specials On the Internet

Smart Phone [iPhone/iPad & Android] Compatible

More Details...>>>

Grocer Tools
P.O.Box 62, Boyes Hot Springs, CA 95416
Phone:   (707) 343-7436 -- Fax:    (707) 273-6600